About Souvenir & Gifting

CORPORATE & PERSONAL GIFTING – Mindful gifting with Pride!

CORPORATE & PERSONAL GIFTING – Mindful gifting with Pride!

Opportunity to show empathy and respect for recipients’ passions and interests!

Gifting someone can be such a beautiful expression of admiration, love and respect for a person who is being gifted. An opportunity to show that you care and remember the person and the personality!

GIFTING NEEDS REDEFINITION

How often is this really done? Gifting (Personal & Corporate) is taken to be a chore and a necessary ritual. Gifting is often driven by the fashions of the season – at the last minute, lazily picking up what’s “available” and “pushed” by wholesalers and retailers, often bad replicas of gadgets and objects that have been mass produced and very often Made in China – in plastic and other unsustainable materials! Many gifts tend to be mugs, t-shirts, pen drives, table top accessories that are emblazoned with the company’s logo – a surefire reason for the recipient to not use or display it!

Where is the thoughtfulness that is associated with such a happy event, focused on remembering the individual and their passions and personality? Whether in the private or business space – giving a thought to what will really please a person, an object they would like to keep, show others and that brings a smile whenever they see it or talk about it. The gifter’s investment in getting the right object – and telling a deep, emotive story about the object and why they got it, will be much appreciated by the recipient for a long time. Relationships will grow with the mutual respect!

After all, a gift is a better investment than (just) taking someone out for a drink, dinner or outing. It stays with them much longer and gives them bragging rights with their family, friends and acquaintances and they will keep and cherish it for a long time to come!

GIFTING INDIA TO OURSELVES & THE WORLD

What’s there in India that can be gifted – well, a whole lot! Our History, Geography, Culture, Traditions, Heritage and Achievements offer a plethora of ideas to gift people of almost any Interest & Passion. After all, some of the best and most enduring gifts to mankind came from India – The Zero, Chess, Yoga, Ayurveda, Spices and many more! Gifts that changed the world and were the harbingers of human scientific and cultural progress!

Can we bring these back and re-gift them to our business associates, foreign visitors, friends and relatives? Sure, we can – if we take pride in well-made Indic Objects that have deep stories – as India’s designers, engineers and artisans create these products to contemporary aesthetics and applications, that embody the soul of our country!

HOW TO PLAN YOUR GIFTING?

Next time you plan to gift someone – give it a thought, map the passions and interests of the person who is to be gifted, research what’s available, learn about the product concept and its associated stories. Proudly gift these as you yourself tell the recipient of the gift the deep story of the object. Pick something that has a story, is well made, packaged mindfully and gives you pride in buying and gifting it!

In these days of millennials, who are fiercely individualistic, care about the environment and the social effects of a purchase – look for gifts that are sustainable, are UNIQUE, embody TRADITION, give JOY and will be HEIRLOOMS! Not throwaways!

Here’s a guidance chart that will help you convert your knowledge of a person’s interests and passions into meaningful, emotive gifts that will fill them with respect for you and your thoughtfulness!

This chart is based on gifting India to the world, with a focus on Indic Objects that are rendered through India’s age old arts & crafts and contemporary engineering and manufacturing!

GIFT RECIPIENT’S
PASSIONS & INTERESTS
THINGS THAT INTEREST THEMSOME GIFTING IDEAS
GeographyGeology, Maps, Geographical Facts,– Artistic, Geographical & Historical Maps of India
– Geography Tools
– Small Rocks, Crystals
– World Clocks
– Interesting Navigation Compass
HistoryMonument Replicas, Paintings, Books, Museum Visits– Monument Replicas of Hampi, Khajuraho, Badami, Ajanta, Ellora, Bishnupur, Thanjavur, Mahabalipuram, etc.
– Historical Paintings & Prints
– Unusual History Books – Ramchandra Guha, Sanjeev Sanyal, William Dalrymple, etc.
STEM – Maths & ScienceMaths Puzzles, Science Books, Space Technology, Gadgets– Abacus
– Objects symbolizing 0 and other mathematical concepts
– Vedic Maths Books
– Astronomy
– Models of Science Experiments
– Scale Models of Spacecrafts, Rockets, Chandrayaan, Mangalyaan
LIFE SCIENCESAyurveda, Yoga, Handy Medical Equipment– Ayurvedic products
– Natural Cosmetics
– Traditional Anti-oxidants
– Indic Natural Supplements & Herbs
MYTHOLOGYBooks, Discourses, Mythological Objects, Sculptures– Yantras
– Mantras
– Masks of Mythological Characters
– Paintings
– Ravana Dart Board!
HOLISTIC LIVINGNatural Material Objects of Everyday Living, Organic Food Ingredients– Yoga Mats of Natural Fibers
– Copper & other metal products
– Crockery, Cutlery, Pottery of Natural Materials
– Organic Cotton, Linen, Silk Fabrics
– Meditation Lamps, Uralis, Diyas
– Books on Yoga – by B K S Iyengar & others
MUSICCDs/Music Pen Drives, Musical Instruments,– Indian Classical Music Collection
– Indian Rock & Pop Collection
– Miniature Musical Instruments
– Books on Favourite Musicians
DANCE & THEATERHistory of Dance, Science of Dance, Theater– Navarasa concept objects
– Mudras of Dance
– Book son Bharatnatyam, Kathak, Kuchipudi, etc.
– Temple, Dance Jewellery
TREKKING & ADVENTUREMountains, Seas, Treks, Travelogues– Souvenirs of the Himalayas, Western Ghats
–   Interesting replicas of Carabiners, Ropes and other equipment
– Travelogues of Adventurers
SPORTSSoccer, Golf, Cricket, Tennis– Special Balls and Bats of a specific sport
– Signed editions of their favourite sporting heroes & heroines
– Posters of Sporting Action
– Table top replicas of Sporting Objects
GAMINGVideo Games, Board Games, Toys– Indian Board Games
– Wooden Toys
– Puzzles & Quizzes
– Video Games
– Games of Chance – Unusual Playing Cards
– Trivia Games & GK
TEXTILES & JEWELLERYNatural Fibers, Dresses, Designs, Colourful cloth, Textile Tools– Cotton, Linen, Silk
– Neckties
– Stoles
– Sarees
– History & Stories of Weaving
– Mathematics of Textiles
– Textile Designs , Block Printers
WILDLIFE & NATUREWildlife, National Parks, Plants, Seeds, Books on Nature & Wildlife– Plaques of Wildlife of the country
– Tree of Life Paintings
– Soft Toys of Animals
– Animal Series Coasters & Knick knacks
– Souvenirs of National Parks & Wildlife
– Books by Dr. Salim Ali, Valmik Thapar, Richard Attenborough, Rudyard Kipling, Jim Corbett
SEA & SEA FARINGShips, Navigation Maps, Sea Creatures, Navigation Equipment, History of Seafaring– Interesting Sea Faring Maps
– Shells, Cowries, Coral Specimens
– Replicas of Anchors
– Ship & Yacht Steering Wheels
– Scale Models of Historical & Contemporary Ships
CULINARY, GOURMET FOODBooks, Recipes, Spices, Gourmet Products, Sweets, Interesting Drinks– Spices of India
– Teas & Coffees of India
– Well packaged Mithais
– Culinary Tools & Cooking Devices
– Indian Cookery Books
– Ready to Cook Indian Meal Packets
– Well packaged local brews
SPIRITS/ALCOHOLUnusual & Local Drinks, Story of the Making of Beer, Wine & Spirits– Well packaged local brews
– Beer & Wine of the country
– Miniature Alcohol Bottles Set
– Books on the country’s alcohol industry
AUTOMOBILESScale Models of Trains, Bikes, Cars, Logos, Emblems– Scale Models of Bikes, Cars, Auto Rickshaws
– Souvenirs of Automobile Parts, Logos, Emblems
– Model Trainsets
MILITARYBooks, War Films, War Games, War Strategy Books, Military Gear models– Replica Military Gear
– Fighter Aircraft Models
– Naval Ship Models
– Replicas of Guns, Battleships, Missiles
– Souvenirs of important Military Institutions
CITIES & CITY SCAPESSouvenirs of Cities and Cityscapes, Books, Travelogues– Souvenirs of City being visited
– Books about the City
– Well know packaged foods of the city
– City Life Paintings
– Traditional Headgear and Dresses of the city
TEXTILES & JEWELLERYCottons, Linens, Wools, Metal, Precious Stone & Wooden Jewelry, Weaving & Embroidery Tools– Stoles, Neckties
– Embroideries of India
– Kurtas, Kurtis
– Khadi
– Portable Charkhas
– Portable Weaving Looms
– Textile Design Books
– History of Textiles – Books
DESIGNInteresting Objects, New Designs, Desktop Objects, Design Stories– Rangoli Sets
– Sacred Geometry
– Books on Indian Design
– Unusual Objects and Designs of contemporary objects
– Unusual Design Objects
SPIRITUALITYYoga, Meditation, Yantras, Mantras, Hinduism, Buddhism– Yantras
– Mantras
– Sacred Geometry Objects
– Hymns & Prayers Book
– Books on Yoga, Tantra
– Panchaloha & Bronze Sculptures
PAINTINGS & FINE ARTSPaintings, Frames, Natural Painting Materials– Gond Paintings
– Pattachitra Paintings
– Kangra & Rajasthani Miniatures
– Paintings by Indian Contemporary Artists
– Prints of Paintings
– Colour Sets made from Minerals & Vegetable Dyes
ARCHITECTUREBooks, Photographs, Drawings, Monuments, Famous Architects, Unusual Architecture– Replicas of Architectural Monuments
– Shipashastra Book
– Sculptures, Artefacts
DIY – Making Stuff!Anything that needs to be assembled!– DIY Workshop Tickets
– DIY Sets
– Puzzles
– Meccano, Lego
– Self Assembly Products

GIFT THOUGHTFULLY

The next time you have an occasion to gift or just feel like it – use this chart, map it to the interest and passions of the person being gifted and wow them with your thoughtful choice of an interesting object – that has a story!

INDIC PATTERNS – TIE GIFT SET – Flaunt those Indic patterns with deep stories

Indic Inspirations (www.indicinspirations.com) , is working on helping you gift thoughtfully and mindfully – through its Indic Objects Project – stories of our country, culture and achievements – rendered through India’s Arts & Crafts. We will be happy to help you stock up on gifts for various interests and passions, well packaged and each with a story!

Ask for our Gifting Basket, Trunk or Almirah – with a set of interesting gifts that can be stalked in your offices or homes (25-100 gift types) to be gifted without much effort – based on interests and passions of your employee, customer, partner or business visitor.

Your suggestions are welcome as we redefine gifting and souvenirs and help you GIFT INDIA WITH PRIDE! Write in to marketing@indicinspirations.com with your ideas and suggestions and we will be happy to co-create your ideas with you!

IRIS – Multiuse Plant Holder – Manage your desktop under the shades of a green plant – Channapatna Woodcraft
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How to Catch Eyes of Your Guest

How to Catch Eyes of Your Guest

As per Indian tradition guests are considered as God and they are greeted with a bindi or tika on the forehead, just as one adorns the Deity in a temple. To honor the guests we adorn our home as per the culture and tradition.

Masks add a eye-popping splash of colour to a dull corner, brightening it immediately. They provide a window into the soul of a culture, and provide us with great conversation pieces for the home.

Bring the faces depicted in myth and legend into your daily lives with this stunning selection of masks from around the country. There are different types of traditional handcrafted masks from all across India. You can choose any suitable mask to fit for your home decor.

Cherial Masks of Tamilnadu

Cherial masks – a part of the Nakashi art form, along with scroll paintings were traditionally used as a tool of storytelling. These masks are made using a light wood base, tamarind seeds and sawdust and then intricately painted, mostly in vibrant colors like a red or yellow as base colour. You will find mask of a typical rural couple in traditional jewellery and turbans. They may also represent bride & groom of any Indian village. These masks can be used as decorative items for the home.

Gomira Wooden Mask of West Bengal

The ecstatic wooden masks of Kushmandi in Dakshin Dinajpur district of West Bengal have inspired from animistic practices of the Rajbongshi community of the area. The masks are used by the villages either during the dance performance ˜Gomira” or as an offering to the village deity in order to usher good forces and fend for the evil. Gomira dance is also known as “Mukha Khel”- which perhaps derives from what one master mask maker explains as… “We give fear a face and then play with it to overcome that fear.”

The masks are made of locally available wood such as Gamar trees, Mango trees and traditionally painted with natural dyes.

Bhaona Masks of Assam

Bhaona masks are traditionally an integral part of the mukh-bhaona performances of Majuli Island in Assam. Masks are a medium of creative expression used in different performances held during festivals, and in the Vaishnavite narrative theatre called the Bhaona. The artists of Majuli make various puranic or mythological characters. Interesting how they built up a mask from natural things bamboo, clay, cow dung and cloth. These masks are made on all the characters of the Mahabharata, Ramayana, and Puranas. These masks are quite light in weight.

These are quite light in weight. Masks are made on all the characters of the Mahabharata, Ramayana, and Puranas.

So shop for handcrafted decorative masks and choose your favorite mask.

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Yoga Essential Kit – The Best Yoga Accessories

Yoga Essential Kit – The Best Yoga Accessories

Yoga is the age-old discipline has been the buzzword for a healthier lifestyle for quite some time now. But, having the right yoga accessories can help elevate your practice to the next level.

Make good health a habit with yoga mats and accessories and pack your perfect yoga bag with all the Yoga essentials! The best mats are not only attractive to look at, but well equipped with the latest yoga technology making it lightweight and durable.

We’ve picked our favorite 6 holistic lifestyle products that you are sure to love, whether you’re an advanced practitioner or just a beginner of yoga practitioner.

From handcrafted and eco-friendly water bottles to sustainable yoga mats, these favourites are guaranteed to help you flow like an expert.

  • Yoga Bag
  • Yoga Mat
  • Bamboo Water Bottle
  • Bamboo Straws
  • Yoga Guide Book
  • Meditation Mat

1. YOGA BAG

Use a hobo bag to carry your Yoga mat for your Yoga Workouts. The Hobo bag is a style of handbag or purse that is typically large and characterised by a crescent shape, a slouchy posture and a long strap designed to wear over the shoulder. Close to a Jhola bag popular in India! This wide-mouth shoulder bag is roomy enough to hold a yoga mat, yoga towel, water bottle, or other yoga essentials and light in weight too!

HOBO BAG FOR YOGA

2. Yoga Mat

Enjoy yogasanas naturally with a Banana Fiber Yoga Mat! A yoga mat is the yoga practitioners favourite companion and what better way than to opt for a natural and an organic yoga mat in comparison with the synthetic rubber, PVC and chemical laden ones. Eco friendly yoga mats like Banana Fiber Yoga Mats are handmade in the region of India where yoga has its origins. 
This yoga mat is hand loomed with banana fiber (using the stem waste). Comes with a cotton bag. Other special features of this yoga mat:

  • Soft as cotton and more durable than cotton
  • Hypo-allergenic
  • Provides thermal comfort both in cold and warm climates
  • Decomposes easily and completely when discarded
Banana Fiber Yoga Mat

3. Bamboo Water Bottle

Try an eco-friendly water bottle made from bamboo by the artisans of Assam. . This is the right bottle for you to carry to your yoga class. It is completely organic and is made with durable bamboo – baluka (Bambusa balcooa). The caps of the bottle are air-tight and also made of bamboos. 

One of the most frequently used daily products, plastic bottles have seen a meteorite rise in production, concerning the environmentalist across the world. According to a report published in the Guardian, more than 480 bn plastic drinking bottles were sold worldwide in 2016, a 300 bn rise from a decade ago.  The plastic bottles are also very bad for health and in summer can not be used it become hot.

Being a natural product, the water remains cool and hygienic  in these bamboo bottles.  The bottles are easy to carry and mouths of the bottles are made of cork which does not allow the leakage of water. If you are concerned about the hygiene quotient of these air-tight water bottles, they are extensively treated during the manufacturing process to make them bacteria-free. Hence, these bamboo bottles are absolutely safe for storing water in them.

Bamboo Bottle – 750 ml

4. Bamboo Straws

Bamboo drinking straws are a fun and eco-friendly alternative to plastic that can be used with any beverage. They are washable and reusable.

Single use plastic straws are absurdly wasteful and are thrown away after minutes of use. Every year millions of straws end up clogging our landfills and polluting our oceans. Plastic products not only need hundreds of years to pose but also cause severe damage to the environment and threatens marine life. Our Bamboo Straws are biodegradable and 100 % organic, there’s no damage done to the environment. Free from chemical dyes and pounds found in plastic straws. Reusable: the bamboo straws can be washed in the dishwasher and reused many times. Finally, the straws are compostable. So, they will never ever end up polluting the environment.

During your work out session when you are thirsty you can use bamboo straws to drink both hot and cold beverages like tea, coffee, cocktails, smoothies and soda. Bamboo straws can be used to replace any plastic straws. As the straws are sturdier than plastic ones they can also be used as cocktail stirrers.

5. Yoga Guide Book

Light on Yoga: The Classic Guide to Yoga by the World’s Foremost Authority by B.K.S. Iyengar  

The book, ‘Light on Yoga’ is classic guide-book for practicing yoga as described by the yoga legend B.K.S. Iyengar who was considered one of the foremost yoga teachers in the world. The book is the best to know about the correct techniques of practicing yoga at home. Every step of the yoga practice is described in this book in a very easy manner but detailed for a beginner or an advanced yogi. The book contains more than 600 photographs as illustrations of all the postures to give clear indications for positioning as it’s essential that you do yoga poses properly.  The book also explains pranayama and meditation,

Light on Yoga: The Classic Guide to Yoga Pic Courtesy:  Livethewonderful

6. Meditation Mat

The meditation mat  is made with jute threads in natural color form and cotton yarn dyed with  blue, along with many other colors as per requirement. The grip provides a lot of traction giving you the extra stability during meditation. This Meditation mat is designed as compact as possible for carrying and convenient storage. To make these mats a hand peddled wheel mechanism (Charkha Wheel), used in unwinding the yarn from a larger lot to transfer to bobbins. A Handloom Machine- Hand and foot operated workbench which is used in weaving of fabric.

Jute-Cotton Meditation Mat
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How to Choose Natural Yoga Mat?

How to Choose Natural Yoga Mat?

Yoga is an integral part of ancient Indian wellness practice. As a systematic study the origin of yoga dates back to pre-vedic Indian traditions around 3000 BCE. Yoga and meditation were mentioned in the Rigveda as holistic health practices.

Seals and fossils of Indus Valley civilization showing ancient practice of yoga activity
Pic Source: Ministry of External Affairs, Government of India.

Yoga is an inner journey for bringing harmony among body, mind and soul and connecting individual consciousness and self realization with the universal consciousness. This union is the base of happiness and strength to to overcome all kinds of sufferings. The practice of YOGA is an opportunity to deepen our connection to the Earth and Ourselves!!

A yoga mat is the yoga practitioners favourite companion and what better way than to opt for a natural and an organic yoga mat in comparison with the synthetic rubber, PVC and chemical laden ones. So to enjoy yogasanas naturally use NATURAL YOGA MATS with following features!

Material

The material your yoga mat determines its texture, stickiness, sponginess and whether it is made of natural sustainable materials or not.

  • Yoga mat should be of soft textured and should be sweat absorbent, skin friendly and non-stinky
  • The mats should have a naturally ribbed serrated texture of the interwoven grass help you maintain your grip for a natural flow of movement, working towards a balance without providing artificial ‘sticky’ support. This gives a beneficial ‘acupressure’ effect through the soles of your feet. Choose the mats which are stitched and padded for non-slip usage and aesthetics.
  • Care about the planet- Practice yoga session on an environmentally SUSTAINABLE quality, eco-friendly yoga mat. The dye of yoga mats should be mineral based, kind to the ENVIRONMENT and completely free from toxins, pesticides, and chemicals.
  • MADE IN INDIA mats made for centuries – Use eco friendly yoga mats handwoven in the region of India where yoga has its origins. 

Thickness & Stickiness

The thickness and stickiness of your yoga mat determines how strong your connection to the floor is during yoga session. The weight, tolerance of the body and the type of yoga used for practicing are determinant factors to choose the thickness of yoga mat. A standard yoga mat is usually around 1/8 inches thick. A thinner yoga mat is preferred for yoga postures involving standing and balancing requirements. A thicker yoga mat is suitable for seated poses. But for people with joint problems thin yoga mats will be uncomfortable. A thicker yoga mat provides better support to the knees, elbows, joints, hips, and the back.

For traveling purposes a thin yoga mat is preferred for it’s lightweight. The level of skill should also be considered while choosing the thickness of the yoga mat. For beginners standard thick yoga mat should be used. Choose the yoga mats with anti-skid properties to strengthen the gripping on floor while doing advance yoga practices.

Size

Length and width of your yoga mat should be according to your body . Most yogis fit on a standard-sized mat and an average mat size is 24 inches x 72 inches (2 feet x 6 feet).

Maintenance

It is important to maintain the quality of yoga mats for daily practice in challenging climates (specially in India where humidity soars over 95%), varying environments and on multiple surfaces. Choose mats which offer excellent traction to support a sweaty yoga practice. Mats should be easily washed and dried.

Easy to Carry

Yoga mats should be folded in to a suitcase or rolled tight for Yogi’s on the go. Choose the mats of lightweight and compact design. Best if the mat comes with a matching carry bag.

Get your natural fibre yoga mats from Indic Inspirations today and use it for DAILY FITNESS PRACTICE! Choose from:

These yoga mats have a natural beauty to leave down around the house even whilst you are not using them. The eco-sustainable mats will never be consigned to a landfill like rubber or plastic yoga mats. Shop Now Natural Yoga Mats.

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5 Best Books On Yoga You Must Read

5 Best Books On Yoga You Must Read

Pic Source: reddit

Following self-care exercises like yoga, including physical postures (asana), breathing techniques (pranayama), and meditation is universally regarded as the best way for attaining physical, mental and spiritual well being.  

Here’s a list of five books capture different aspects of yoga from Indic Inspirations Shop to have on your bookshelf.

1. Light on Yoga: The Classic Guide to Yoga by the World’s Foremost Authority 

by B.K.S. Iyengar  

The book, ‘Light on Yoga‘ is classic guide-book for practicing yoga as described by the yoga legend B.K.S. Iyengar who was considered one of the foremost yoga teachers in the world. The book is the best to know about the correct techniques of practicing yoga at home. Every step of the yoga practice is described in this book in a very easy manner but detailed for a beginner or an advanced yogi. The book contains more than 600 photographs as illustrations of all the postures to give clear indications for positioning as it’s essential that you do yoga poses properly.  The book also explains pranayama and meditation,

Pic Source: IyengarHomePractice

2. Yoga: Science of the Soul

by Osho

Yoga is not just fitness exercise for flexibility but in this book Osho- one of the  inspiring spiritual teachers of the twentieth century, emphasizes on the understanding of yoga philosophy- human consciousness through yoga. From immemorial time in India there are many pious men who are engage in searching the meaning of our very existence and our soul -consciousness. Most eminent among them was Patajali who is credited with the inventions of some yoga ‘sutras’ called Raja yoga. It is a science of soul that is connection with the universe. Yoga is a health practice which is being used through different physical postures and exercise. These postures help to increase physical flexibility as well as mental ability for realization of our soul and consciousnesses.

Pic Source: Mateland’s Home Market 

3. Calcutta Yoga

Yoga from Streets of Calcutta to the world by Jerome Armstrong

Calcutta Yoga by Jerome Armstrong, a political analyst and media entrepreneur with an interest in yoga,  gives a holistic picture of the history of hot yoga and the yoga gurus behind it. Like Buddha Bose, Bishnu Ghosh and Yogananda to name a few who popularized yoga from Calcutta to the rest of the world. The book is as much about yoga as it is about history, relationships and human nature. The book features rare, archival photographs.

Pic Source: The Week 

4. Mudras of India: A Comprehensive Guide to the Hand Gestures of Yoga and Indian Dance

Cain Carroll and Revital Carroll

For thousands of years hand mudras have been used in India for healing, expressing emotions or to convey different states of mid.  ‘Mudras of India‘ is a very comprehensive reference book for anyone interested in learning more about Mudras-symbolic hand gestures. The mudras are used to direct prana or “life force” energy, and their application in meditation. The book can guide to incorporate some of these techniques in daily wellness practice.

Pic Source: AbeBooks Inc. 

5. Yoga Mythology: 64 Asanas and Their Stories

Devdutt Patnaik

The book is best for exploring the mythology of yoga poses. The author of the book Devdutt Pattanaik is an Indian author known for his work in mythology and interpretations of ancient Indian scriptures, stories, symbols and rituals. The book is co-written with international yoga practitioner Matthew Rulli. The book enlighten us about the folk lore behind the yogic asanas- postures.

Pic Source:  IndiaCurrents
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Is Corporate Gifting Relevant Today?

Is Corporate Gifting Relevant Today?

Corporate Gifting, It’s an important word or terminology for companies. In corporate culture, giving gifts is important and it’s a tradition now which most companies follow. Gifts are used to enhance the relationship with clients, customers, and employees. Every year companies plan their budget accordingly.

Survey Demographics – (The survey was done by nxt and giftex)

Participation
350+ Surveys

Participant Mix
•74% Buyers
•26% Sellers

Industry Mix

  • Buyers IT, Pharma, Real Estate, Event Management, Media & Entertainment, Banking & Finance, E Retailers, Marketing & Advertising, Travel & Logistics, Hospitality, Manufacturing, Retailers/Traders/Wholesalers
  • Sellers Home Decor, Electronics, Handicrafts, Textile, Stationary Material, Travel Accessories, Food, Gifts, Novelties & Promotional Merchandise.

Do you buy Corporate Gifts?

93% of Survey participants invest in corporate gifting.

As you can see from graph companies like to do corporates gifting for them it’s not an expense it’s an investment in the business relationship. Corporate gifting is one of the ways of telling vendors, clients, employees that your work is appreciated.

Reasons for buying corporate gifts

As per graph Brand Awareness and Customer Loyalty are the top two reasons across all segments (Small/Medium/Large)

New Customer Acquisition was one of the primary reasons for participants from the small segment to invest in corporate gifting.

There are other reasons, such as setting yourself apart from form competitions. Corporate gifting is a better way to differentiate yourself from other businesses that are trying to grab the customer’s attention.

Budgets & Regulations

67% of the respondents have a well-defined budget for Corporate Gifting. While a majority of respondents don’t have any regulations on gifting budgets/price per unit, 11% of the respondents (primarily from Pharma Industry) have Govt./MCI guidelines on corporate gifting.

1-3% of the marketing budget is spent on gifting by Small & Medium Segment.

4-7% of the marketing budget is spent on gifting by Large Segment.

37% of respondents spend an average of INR 500-1000 on individual gifts.

YES, Corporate Gifting is relevant today and it will be relevant in the future too. Take the advantage to increase awareness of the business, increase sales, increase customer loyalty and appreciate your employees.

Find the Corporate Catalog 

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